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How to control third-party ads shown on your site
The same ad management features for Google ads also apply to third-party ads. You can use the Ad Review Center to filter specific placement-targeted ads from appearing on your site. To block contextually-targeted ads from a given advertiser, you can use the Competitive Ad Filter. (The Ad Review Center currently only shows placement-targeted ads, not contextually-targeted ads.)
Optimizing your site to allow third-party ads
To allow third-party ads on your site:

1. Opt into image ads - Currently, third-party ads are only available in image or Flash, so they won’t appear in text-only ad units.
2. Enable advertisers to target your AdSense channels - Most advertisers who use third-party ads are brand-conscious. They prefer to specify websites where their ads will appear in order to optimize the targeting and effectiveness of their campaigns.
3. Opt into placement targeting - Placement targeting will allow advertisers to target their ads specifically to your site.

Following these steps will enable your site to accept third-party ads. However, we can’t guarantee where or when third-party ads will appear on your site.

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